We help app developers, eCommerce, SMB and national brick and mortar brands to build and execute monetization strategy for businesses.
Some of our areas of strength include:
- Ad driven Monetization – Integrating Ad Networks and SSP SDKs in the apps e.g. Admob, FAN, Pubmatic, Criteo, Appreciate, Inmobi, Fyber etc. This also includes adding Attribution SDKs like Kochava and Appsflyer as well as event SDKs inside the apps.
- Data Science, Analytics & Insights – We build big data pipeline and streaming technology stacks to process 2K-5K events/sec. in to your internal data warehouse, CDP or DMP of choice. We help build ETLs around this big data in both cloud as well as internally deployed BI systems to build advanced visualization and insights to make key decisions to drive higher Return on Investment for User Acquisition and Monetization. We build advanced models to determine LTV(Life Time Value), ROAS(Return on Ad Spend), Churn Prediction, A/B testing models to drive business strategy.
- eCommerce CPA Strategy – We help businesses build right targeting strategies to drive better ROI for their websites. Our solutions help businesses understand the path to purchase for their customers and drive better Cost per Acquisition, Retargeting and Reengagement campaigns.