Why Social Media Analytics is Important?
Understanding your audience using social media can help you in so many ways. For example, analyzing consumer reaction to your new product posts can help you gauge early reception around the product, how far or close is the product to customer expectation, what is working and not working, how is competition reacting to your product launch. Timing is an important part of social media marketing.
Our Data Scientists have expertise in Text Mining and Natural Language Processing (NLP) to build insights and monitoring using Sentiment Analytics. The accurate read of such signals can play key role in driving higher return on social media and guide other digital campaigns for your brand across OmniChannel Strategy.