FAN Integration – With Facebook moving to their Facebook Audience Network as prime integration mechanism, we have expertise implementing FAN into client demand sources. In addition to FAN, we can support any leading DSP/SSP integrations like Pubmatic, Appreciate, Youappi, Pubnative, Criteo, Aarki, Inmobi, Smaato, Fyber etc.
iOS 14 data strategy consulting – We help publishers and demand partners to guide clustering, data enrichment and segmentation methods to reduce iOS 14 driven eCPM and fill impacts. We can guide with data enrichment strategy to help facilitate better segmentation tools and techniques in-house as well as vendor housed
Bidding Models for DSP/Ad Networks – our data scientist work to build and optimize the best ROI models to drive growth.
Analytics and Reporting – We help analyze the bidding logs, process big data to identify key insights for your business, patterns around your bidding behavior, win rate, loss rate, CPI, CPC and CPA targets.
Custom Data Ingestion – We help you build data ingestion pipeline for raw events as well as derived attributes from websites, apps, ad creatives and games into your own data warehouse, CDP, DMP or CMP of choice eg. Salesforce, Adobe, NMC, AgileOne etc.